Fat loss is rarely linear.

You think you’re not losing fat?

Fat loss is rarely linear. It will fluctuate daily!!!!!! And weekly!!!! The goal is to see an overall trend.. stick to it!!! It will go down over time.

You’re first starting out

You have more body fat to lose

Why? Suppose you normally eat 3,500 calories per day and are maintaining your body weight. If you suddenly start eating 2,000 calories a day, you’ve created a massive deficit of 1,500 calories. That’ll lead to rapid weight loss.

Once you start to lose bodyweight, however, this deficit becomes smaller and smaller, slowing fat loss. (Because a smaller body requires fewer calories.)

As this process continues, your metabolism adapts, lowering your calorie needs even more than what you’d expect from the weight loss alone. You’ll also become more efficient at exercising, reducing the number of calories you burn through movement.

And if that’s not enough, you might even exercise less frequently and intensely because you now have less energy coming in.

The upshot:

The leaner you become, the slower your rate of fat loss, and the more Plateaus you experience.

This is a normal part of the journey. 

We want you to think of fat loss as a long road trip. If you know going in that you'll have to stop for food and bathroom breaks, and that you'll probably experience some traffic jams and construction detours, you won’t be dismayed when those things happen. (Because they will. That’s life.)

It won’t always be smooth sailing. This mental preparation will be valuable down the road.

We are proud to make transparent and trusted supplementation that makes this journey just a bit smoother.